SPIN Events

I Won't Say Manual Testing

Stop Saying "Manual Testing": A better way to speak and think for serious testers.
The idea of "manual testing" is, first of all incoherent. Nobody who says this phrase is understood, except accidentally, by anyone listening. This is because it spans activity all the way from ridiculous and shameful to sublime and exemplary. Does it mean we follow scripts without question or does it mean we apply our full skills and knowledge to interacting with the product? Does it mean we don't use any tools at all, or does it mean that the tools we use require live supervision? Michael Bolton and I have performed a close analysis of the various things people seem to be trying to communicate when they use the phrases "manual" or "automated" testing. We have come to the conclusion that a lot of why non-testers have so little respect for testing is a direct consequence of our lazy and misleading ways of talking and thinking about the use of tools during testing. We have some suggestions. For instance, we will say "attended testing" if we merely mean that a tester is witnessing and interacting with a process of evaluating a product. We will say "exploratory" or "scripted" to refer to the tester's level of agency. And we will speak of "experiential" (versus "instrumented") testing to indicate that the tester is seeking to duplicate the experience of a contemplated user of the product.
Date and Time
Wednesday, 03/31/2021
5:30pm to 5:45pm Gathering and Announcements 5:45pm to 7:00pm Presentation with Q&A
 
Location
https://zoom.us/j/98799283682?pwd=dlpmQW5USGEwNWQ2eDF4NEYwYkJ4Zz09

Meeting ID: 987 9928 3682
Passcode: 744707

One tap mobile
+13126266799,,98799283682#,,,,*744707# US (Chicago)
+16465588656,,98799283682#,,,,*744707# US (New York)
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:
Thirty-seven years ago James Bach was a high school dropout working as video game programmer, writing in Assembler for the Commodore 64. A few years later his “big break” came when he was hired to manage a test team at Apple Computer. He’s been hooked on testing ever since. He spent nearly a decade as a test manager in Silicon Valley during the 90’s, and became well known for rethinking software testing to give it a grounding in social science and general systems thinking. The focus of his work was much influenced by Cem Kaner and Jerry Weinberg.
 
James is a founder of the Context-Driven school of testing. He created and teaches the Rapid Software Testing methodology, and has written two books: Lessons Learned in Software Testing (with Cem Kaner and Bret Pettichord) and a book about succeeding without going to school called Secrets of a Buccaneer-Scholar.

Event Files

 

The Key Accountability in Agile: The Product Owner

The Product Owner is the most important accountability on an Agile Scrum Team. This presentation will cover what it means to be a Product Owner, the skills and attributes a PO should have, the responsibilities of someone in this role, and what things to avoid when selecting a Product Owner.

Date and Time
Wednesday, 02/24/2021
5:30pm to 5:45pm Introduction and announcements 5:45pm to 7:00pm Presentation and Q&A
 
Location
Join Meeting:https://zoom.us/j/98457715722?pwd=TWpkRGJnM0t2U004YzQ1ZjVIMUk0dz09

Meeting ID: 984 5771 5722
Passcode: 597257
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:
Ms. Wilterdink is a Senior Business Analyst consultant and an Agile enthusiast, coach, and trainer for Skyline Technologies. She has 15 years of BA experience and 10 years of agile experience. Rachael holds multiple business analysis and agile certifications including: Certified Business Analysis Professional (CBAP®) from the IIBA®, Professional Business Analyst (PMI-PBA®) from PMI®, Professional Scrum Master (PSM®) from scrum.org, and Certified Scrum Master (CSM®) from Scrum Alliance.
 
As a consultant, Rachael has served clients in a variety of industries including financial, retail, manufacturing, healthcare, and insurance. Ms. Wilterdink gives back to the educational community, serving as first chair on the advisory committee for the Business Analysis program at Northeast Wisconsin Technical College. Rachael is also, chairperson of the advisory committee for the Software Development Program at Lakeshore Technical College.
 
Very active in the professional community, Ms. Wilterdink serves as the VP of Education and Certification for the Southeast Wisconsin IIBA Chapter and she is also the Director of Membership for the Northeast Wisconsin PMI Chapter.
 
Rachael has been speaking and sharing her knowledge and passion for many years at conferences and user groups in the region, including: WIBADD, Northeast Wisconsin Agile, SEW and NEW IIBA Chapters, BAWorld Chicago, Madison PMI, Milwaukee SPIN, Fox Valley Business Intelligence meet-up, and others.
 

Fresh view to a successful software delivery and business alignment

Over the year’s companies have gone through great lengths to stay relevant. They are challenged to reinvent themselves or keep up with their competitive edge using technology. Conversely, startups look to gain more ground and continue their rapid growth. How are these organizations aligning their business strategies with software development?

 

This presentation is based on curating a few published works, articles, personal experiences, and known agile techniques to describe the principles, platform for alignment, and focus on outcomes. It is beneficial for the attendee to have a grasp of Agile principles and to have had experiences in management at any level.

 

We will look at concepts like

Centralized and Decentralized Structures

Expanding the Diamond with System of Engagement and System of Record

Platform of Alignment using Value Streams

Focus on Outcomes with Objectives and Key Result

And much, much more.

Date and Time
Thursday, 01/28/2021
5:30pm to 5:45pm Introduction and announcements 5:45pm to 6:45pm Presentation and Q&A
 
Location
https://zoom.us/j/94032582625?pwd=MWNodnBMMStzeHpKUHhSVjZ0dkJDZz09
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:

Greg Salud is a returning MKE SPIN presenter with a current role of Principal Consultant at Infotech Enterprises, Inc. His passions are servant leadership and developing company cultures while delivering value at ludicrous speeds. With our current challenging times you may see him enjoying watching a streaming series, attending virtual conferences on O’Reilly online, or simply spending quality time with family while balancing work and home life.

 

Microsoft’s Power Platform

Microsoft’s Power Platform offers a powerful toolset for streamlining and automating repetitive tasks and paperless processes to drive efficiencies. The Power Platform is comprised of many tools and features but the main products are Power Apps, Power BI, Power Automate, and Power Virtual Agents. In this presentation we will give an overview to each product, walk-through business use cases, and demo the power of using them together. Join us November 12 from 5:30-6:45 pm CDT for a closer look at process automation leveraging Power Platform including several use cases designed to help an organization get started.

Date and Time
Thursday, 11/12/2020
5:30 PM - 5:45 PM Introduction and announcements 5:45 PM - 6:45 PM Presentation and Q&A
 
Location
https://bit.ly/3oWTtXs
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:

Anthony Escobedo is an experienced Microsoft Solution Technical Architect with a demonstrated history of working in the Information Technology and services industry. Skilled in the Microsoft stack, continuous improvement, and teamwork. Strong expertise in enterprise content management. He is the founder of the Milwaukee Power Platform User Group and Board Member of the Wisconsin SharePoint User Group. Anthony received his Bachelor of Business Administration (B.B.A.) focused in Information Technology with a Business Application Development Emphasis from the University of Wisconsin-Whitewater.

 

Steve Campbell is a data and AI consultant focusing on the power platform technologies, especially Power BI. Coming from the business world, Steve holds a bachelor’s degree in marketing with a master’s in finance. He is a regular blogger on www.PowerBI.tips and a frequent speaker at conferences with an emphasis on financial analysis, data engineering and Power Query. Steve is an active member in the community and a Power BI datanaut. He also teaches Power BI at University of Wisconsin-Milwaukee’s school of Continuing Education. Originally from the UK, Steve has lived and worked in three continents - working in Australia and England, before settling here in the US.

 

Performance Testing- What, When, How, Why, Where?

Frequent releases of applications these days are not a fashion but have become a necessity for businesses to survive. Bringing quality products out in the market quickly makes software testing also challenging. In addition to performing functional testing in a short period, organizations have to consider nonfunctional testing also like performance, security, etc. Performance testing is conducted to mitigate the risk of availability, reliability, scalability, responsiveness, the stability of the system. Like any other testing project, there are many activities involved in any performance testing project. In this presentation, we will walk through some of the important aspects of performance testing as types of performance testing, technical and business perspective of each type, identification of important business scenarios, identification of correct business scenarios mix, identification of correct workload, and some considerations that will help you make the right selection and justify your choice.

Date and Time
Thursday, 10/15/2020
5:30 PM - 5:45 PM Introduction and announcements 5:45 PM - 6:45 PM Presentation and Q&A
 
Location
Remote - Microsoft teams
Link to remote event: https://bit.ly/30EdTKt
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:

Isha Satija is the Lead Performance Engineer working in DentaQuest. She is a NeoLoad certified professional responsible for handling multiple high complex performance test projects end-to-end and advise the application teams with performance tuning recommendations. Isha’s background includes 15 years of working experience exclusively on testing methodologies, automation, regression, and performance.

 

Intelligent Automation including Robotic Process Automation

Intelligent Automation (IA) is a very broad category that includes areas such as robotic process automation, machine learning, and artificial intelligence.  One of the starting points for IA for many organizations is robotic process automation (RPA).  The RPA market has expanded from an $800M to a $2.9B market over the last 3 years and is expected to have an annual growth rate of over 33% from 2020 to 2027.  In addition, Gartner predicts that RPA will be the fastest growing segment of the enterprise software market.  In this presentation we will introduce the topic of Intelligent Automation, provide an overview of Robotic Process Automation, discuss at a high level how machine learning is being integrated with RPA, walk the audience through an RPA based demo using one of the Gartner magic quadrant leading products, and lastly briefly discuss how organizations get started with Intelligent Automation.  The goal is for the audience to begin to understand the benefits that are driving the rapid adoption rate of RPA based solutions.

 

Date and Time
Thursday, 09/17/2020
5:30 PM - 5:40 PM Introductions and Announcements 5:40 PM - 6:45 PM Presentation and Q&A
 
Location
https://bit.ly/3gUg6qf
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:

Fran D'Antonioleads the Intelligent Automation (IA) Practice within Randstad Technologies' Consulting and Solutions organization. The Intelligent Automation practice focuses on helping organizations solve business problems, while maximizing ROI, through the use of automation technologies, primarily focused on solutions utilizing Robotic Process Automation and/or Machine Learning technologies. Fran's background includes nineteen years of diverse working experience exclusively with consulting and technology organizations including executive roles at Accenture, Oracle, and Randstad. Fran's experience has focused on building and leading co-located multi-geography teams delivering the business goals for a variety of different types of engagements including strategic assessments, projects, and programs, across a wide range of industries. 

 

Prasad Gangiredla is the Lead Technology Director for the Intelligent Automation Practice within Randstad Technologies’ Consulting and Solutions organization.   Prasad has gained extensive experience setting up automation focused Centers of Excellence, architecting intelligent automation solutions that resolve customer business challenges, solving technology blockers in implementations, process improvements, and defining best practices that provide for scalable solutions.  He has delivered these services while supporting clients within the financial services, media, healthcare, insurance, retail & technology industries.  Prasad has experience and/or certifications in 40+ robotic process automation, machine learning, cognitive systems & artificial intelligence platforms. 

Event Files

 

Team Health Under Quarantine - Live Stream

Teams are suddenly finding themselves scattered with each member working from home. How do you maintain a healthy team dynamic and encourage teamwork when everyone is isolated in their house? Whether this is a new situation for you, or you're used to working remotely, we could all use some help. Join us for a discussion on principles, practices, and tools that lead to high-performing teams who keep communication and morale high, even when everyone is staying at home.

Date and Time
Wednesday, 05/20/2020
5:30 PM - 5:45 PM Introduction and board voting 5:45 PM - 6:55 PM Teams meeting
 
Location
Link to live event: https://bit.ly/spin_may2020
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:

Jason Malmstadt is an Agile Coach and Trainer and the Agility Lead at Centare. With a background in software engineering, he was drawn to solving the organizational problems of the development process and discovered his drive for agility. He enjoys helping people work better, listening to video game music, and watching Disney movies on repeat with his kids.

 

Heavy Meta Testing: What Testers Are Turning Into

I am a tester, but I can't get a job as a tester. I am too expensive and disruptive for that. So, I went "meta" and became a tester who primarily teaches testing and consults about testing. I still test, because I need to keep my skills sharp, but only rarely for pay. But I am not alone. All over the industry, testers are being forced to de-emphasize the testing part of their job. Test managers are disappearing. Testers are turning into "team members" and are expected to write automation or be part-time designers. "Everybody tests" they are told. Now what could be wrong with that? Easy: what's wrong is loss of our skills, our focus, our identity, and our culture. If we are no longer focused on testing we cannot maintain the same testing standards... unless we change the game itself.

To survive we need to go meta. That means we can't just be testers-- we must be people who foster testing. That may mean coaching, or facilitating the testing of other people, or advocating for testability. It means you can no longer let your good work speak for itself; you must learn to explain and defend what you do. This talk will explain how I do this.

Date and Time
Wednesday, 03/11/2020
5:30 PM - 6:15 PM Free Food and Networking 6:30 PM - 8:15 PM Presentation and Q&A
 
Location
FIS
11200 W Parkland Drive
Milwaukee, WI 53224
Click here for map.
 
Cost
Free - Thanks to our Sponsors and Skygen
Speaker Bio:

Thirty-seven years ago James Bach was a high school dropout working as video game programmer, writing in Assembler for the Commodore 64. A few years later his “big break” came when he was hired to manage a test team at Apple Computer. He’s been hooked on testing ever since. He spent nearly a decade as a test manager in Silicon Valley during the 90’s, and became well known for rethinking software testing to give it a grounding in social science and general systems thinking. The focus of his work was much influenced by Cem Kaner and Jerry Weinberg.

James is a founder of the Context-Driven school of testing. He created and teaches the Rapid Software Testing methodology, and has written two books: Lessons Learned in Software Testing (with Cem Kaner and Bret Pettichord) and a book about succeeding without going to school called Secrets of a Buccaneer-Scholar.

Event Files

Registration is currently closed.
 

Executive Round Table

​Join the Milwaukee Software Process Improvement Network (SPIN) as we welcome C-Level Suite leadership from Southeastern Wisconsin with our 15th annual Evening with Executives.

Our esteemed panel will share their experiences in all that is rooted in the idea that leaders in every industry are confronting the need to transform their organizations for the digital age. New technologies, new competitors, and new consumer expectations.

This year's panel includes:

Tim Schmidt – Founder and Chief Executive Officer of Delta Defense and the United States Concealed Carry Association (USCCA)

Nathan Lasnoski – Chief Technology Officer of Concurrency

Mike Nell – Chief Technology Officer of Total Administrative Services Corporation (TASC)

Tim Schaefer – Chief Digital Officer of National Guardian Life (NGL)

Mike Meinolf - Chief Information Officer of Associated Bank

Moderated by: Linda Cruz Corrigan - Associate Partner, Executive Consultant at IBM, Global Client Strategy

Date and Time
Thursday, 02/20/2020
5:30 PM - 6:15 PM Free Food and Networking 6:15 PM - 8:00 PM Executive Round table
 
Location
Wells Fargo Advantage Funds
100 Heritage Reserve
Menomonee Falls, WI 53051
Click here for map.
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:

Tim Schmidt attended Michigan Tech University where he earned a B.S. degree in Mechanical Engineering in 1994. After working for a medical equipment company and then a computer hardware company, Tim started his first successful business in 1997. This business, Schmidt Engineering, provided mechanical engineering services to a wide array of companies.

In 2003, Tim founded Delta Defense and the United States Concealed Carry Association (USCCA) and began publishing a self-defense magazine that focused on responsible firearms ownership. This magazine grew into a national association providing education, training and legal protection to its members.

The USCCA has more than 350,000 members and 2 million newsletter subscribers. Delta Defense employs 316 people in 30 states and has been named to the Inc. 5000 list of America’s fastest growing private companies every year since 2012.

Michael Meinolf has been Executive Vice President and Chief Information Officer of Associated and Associated Bank since September 2018. He joined Associated in April 2015 as Senior Vice President, Director of Business Solutions. Mr. Meinolf has more than 20 years of information technology experience. Previously, he held the positions of Vice President, Technology Administration at The Clearing House Payments Company, LLC from February 2012 to April 2015 and Director of Information Technology, PayDirect Government Solutions at FIS from August 2009-February 2012.

Nathan Lasnoski is the Chief Technology Officer at Concurrency, leading the business to transform the fabric of customers businesses with technology. He is a Microsoft MVP and in the community Nathan delivers popular weekly video talks through "TECH Talks" and hosts "Beer 30", as well as engages in customers to provide technology transformation through innovation, AI, platform modernization, and IT organizational change.  Nathan has been writing recently on the ethics of artificial intelligence and business disruption.

Tim Schaefer is the Chief Digital Officer for National Guardian Life Insurance Company, based in Madison, WI.  In this role, he oversees digital strategy, data and analytics and the end-to-end user experience. He is also an Executive-in-Residence at the UWM Lubar School of Business where he teaches courses in eBusiness and Strategic Management. In his career, he has built and led large, complex organizations spanning operations, technology, digital, marketing and analytics to position companies for growth and success in competitive industries.

Schaefer is a champion of best practices that improve strategic success and organizational productivity. He has implemented agile and lean methodologies and talent development strategies. He is an experienced leader of large-scale transformation, organizational change, and restructuring efforts that enable and accelerate enterprise objectives, including establishing and expanding digital product development capabilities. He joined Northwestern Mutual as an entry-level developer and over a 30 year career he rose through progressively senior roles in Service Operations and Technology to senior executive leadership.

Schaefer has been active in the non-profit community serving on the board of Next Door, the eStrategy committee of Children’s Hospital, and currently on the UWM Foundation Board. He lives in Whitefish Bay, WI with his wife of 29 years, Rosalie, and their two children. In their spare time, he and his family enjoy time around and on the water.

Mike Nell started his career as a developer in airline software building high performance transaction applications.  That lead to financial transaction processing and eventually to his current position as CTO of TASC in the FinTech space.   Along the way his experience included stints in development, architecture, operations, product management and professional services, with the last 25 years in technology management roles.  Most of his career has been building and operating mission critical systems as part of local start-ups, as well as the most demanding international payment networks.  You have most likely used software he helped build.   His passion is to build teams, leaders, and practices that can create and operate technology solutions for the most demanding business challenges.

Outside of work Mike is an active outdoor enthusiast and enjoys travelling with his family.  He is  on the board of Briarpatch Youth Services and enjoys participating in a variety of volunteer community groups.

 

Moderating: Linda Cruz Corrigan is an executive consultant who helps clients across the globe bring technology, business and talent solutions to bear.  Her clients have included Fortune 500 companies such as Pepsi, GM, Phillip Morris, Yum Brands, AECOM and Citigroup.  Prior to her role as an Associate Partner with IBM’s Global Client Services group, Linda worked for Northwestern Mutual as the Asst. Director of Outreach & Planning, and was a champion for launching and leading the firms talent management programs.  She helped launch Trust and Estate Planning services for the Wealth Management Company and consulted to field leadership on best practices in business and investment operations as well as HR consulting.

As a senior manager at Deloitte, she’s led a myriad of engagements in technology across different markets and brands.  And during her tenure as the Director of Talent Development for Strong Capital Management, Linda leveraged her experience in information technology from managing projects, to the utilization of data, continued process and quality improvement and performance management to developing key business metrics.  She was recognized by the Milwaukee Business Journal as having developed a Top Leadership Program.

A native “Army brat” who has moved around a lot, Linda was born in Fort Riley, Kansas but now calls Wisconsin and Florida home.  She attended the University of South Florida where she majored in international business, and later the University of Virginia, Darden School of Business.

Linda travels extensively and speaks three languages, always looking for others to converse with in Spanish or Japanese.  She’s committed to pushing boundaries and has an extremely strong work ethic.  Outside of the office, she’s passionate about STEM education opportunities for young students, and is always looking for ways to give back.

Registration is currently closed.
 

Agile Transformation Pain Points (and how to avoid or manage them)

There are many challenges that teams and organizations face when attempting to transform to an agile manner of delivering value. Making the decision to “go agile” is more than just learning a new framework; agility involves not just being agile, but thinking agile. If you have not yet begun your journey, or if you are in the nascent stages of transformation, I will help you understand what may lie ahead for you, and teach you ways to avoid or better manage the potential pain points of this transition.

Key Learning Objectives:

To help you understand the possible pain points involved in transitioning to agile

To provide you with ways to avoid these problems when getting started with agile

To give you guidance on how to best execute while being agile

Date and Time
Tuesday, 01/28/2020
5:30 PM - 6:15 PM Free Food and Networking 6:15 PM - 7:45 PM Presentation
 
Location
Skyline Technologies
2nd Floor
N16 W23217 Stone Ridge Drive
Pewaukee, WI 53188

Click here for map.
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:

Ms. Wilterdink is a Senior Business Analyst consultant and an Agile enthusiast, coach, and trainer for Skyline Technologies. She has 15 years of BA experience and 10 years of agile experience. Rachael holds multiple business analysis and agile certifications including: Certified Business Analysis Professional  (CBAP®) from the IIBA®, Professional Business Analyst (PMI-PBA®) from PMI®, Professional Scrum Master (PSM®) from scrum.org, and Certified Scrum Master (CSM®) from Scrum Alliance.

 

As a consultant, Rachael has served clients in a variety of industries including financial, retail, manufacturing, healthcare, and insurance.

 

Ms. Wilterdink gives back to the educational community, serving as first chair on the advisory committee for the Business Analysis program at Northeast Wisconsin Technical College. Rachael is also a member of the advisory committee for the Software Development Program at Lakeshore Technical College.

 

Rachael has been speaking and sharing her knowledge and passion for many years at conferences and user groups across the state of Wisconsin, including: WIBADD, Northeast Wisconsin Agile, SEW and NEW IIBA Chapters, BAWorld Chicago, Madison PMI, Fox Valley Business Intelligence meet-up, and others.

Event Files

Registration is currently closed.
 

Agile is the buzz!

As the pace of change increases constantly there is no wonder why we are interested in how to master this space.  While all agile adoption initiatives are well intended, most are either canceled prematurely, reversed in their tracks, or fall way short of delivering meaningful, often promised results. It appears that it is extremely difficult to transform an organization to be agile.

 

In this talk we will explore the fundamental view of agility, what agile is and isn’t, dive into arguably most difficult requirements for a successful adoption of agile mindset and explore what it takes to maximize the chance of success.

Date and Time
Tuesday, 11/19/2019
5:30 PM - 6:15 PM Free Food and Networking 6:15 PM - 7:45 PM Presentation and Q&A
 
Location
Skyline Technologies
2nd Floor
N16 W23217 Stone Ridge Drive
Pewaukee, WI 53188

Click here for map.
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:

Konrad Hajdukiewicz is anchored in a “how can we?” attitude he sees everything that can be. He works hard to identify realistic approaches to problem solving through authentic, honest interactions with all people. Having a decade of experience within agile space as an agile developer, scrum master, product owner, coach, trainer, and the director of agile practice, Konrad strongly positioned to lead any agile adoption effort. His approach is deeply rooted in agile mindset and values that guide me through an agile implementation regardless of chosen methods. Konrad seeks to develop objectives that are important to his partners, to guide the team on the path of business transformation, quality product delivery, and customer delight. Konrad applies systems thinking approach for a complete picture and successful outcomes. All leading to improved performance and strength of the business.

 

As a consultant his goal is to work himself out of a job and leave his client’s on a self-sustaining path where agile adoption has enough momentum to succeed.

Event Files

Registration is currently closed.
 

The Psychology of Consumer & User Experience CX/UX

Why do experiences stir a positive or negative emotion? When do many ideas cohesively gel into a larger memory?  How do our feelings mesh together into thoughts about our interactions and as customers or consumers, when do we personify a brand?

 

In this session Damon will walk us through understanding key concepts around a Customer's Experience and the synergy between a User's Experience and how both CX and UX working together can galvanize a Product and a Brand.  We will talk about Brand Experiences BX and how to foster strategies around building BX, CX and UX platforms.

 

The content expressed in this session is applicable to any industry and is the corner stone for creating great experiences.

Date and Time
Thursday, 10/24/2019
5:30 PM - 6:15 PM Free Food and Networking 6:15 PM - 8:00 PM Presentation and Q&A
 
Location
Centare
300 N Executive Dr. Suite #300
Brookfield, WI 53005

Click here for map.
 
Cost
Free - Thanks to our Sponsors
Speaker Bio:

Damon Sanchez is a User Experience Architect for Concurrency Inc.  At Concurrency one of his primary roles is to help manage a User Experience team of individuals ranging from user centered research to high-end UX design to front-end development.

 

He has spent the majority of his professional career in the Advertising and Tech spaces, working as an Interactive Director and Creative Lead. With over 15 years of B2B and B2C experience working with international clients like BASF, Pfizer/Zoeits, Johnson Controls, GE and Miller Brewing Co. he has an acute sense of Branding and in the execution of Visual Language and Experiential Strategy.

 

Damon is an advanced blogger and an accomplished speaker of UI, UX and CX Strategies at conferences around the country.

Registration is currently closed.