Milwaukee SPIN

The Software Process Improvement Network is comprised of individuals dedicated to improving the software engineering practice. Regional groups called "SPINs" meet and share their experiences - initiating and sustaining software process improvement programs.

The What & Why of Continuous Discovery from Author Teresa Torres

Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing,
experimenting). However, many of us are still stuck in a project world. We do research to kick off a project,
we usability test right before we hand off to engineers, and our primary means for experimenting
is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset
to a continuous mindset. In this talk, we’ll explore the key differences between project-based discovery and continuous 
discovery and give your team a clear benchmark to aspire to.







Date and Time
Thursday, 07/01/2021
5:30 PM - 5:45 PM Announcements and gathering time 5:45 PM - 7:00 PM Presentation and Q&A
Zoom Online Meeting

Meeting Id: 878 1295 3321
Free - Thanks to our Sponsors
Speaker Bio:

Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the upcoming book Continuous Discovery Habits and blogs at