Milwaukee SPIN

The Software Process Improvement Network is comprised of individuals dedicated to improving the software engineering practice. Regional groups called "SPINs" meet and share their experiences - initiating and sustaining software process improvement programs.

UX Marks the Bot: Navigating the Human Side of AI

Is your AI user-friendly or just...friendly? Dive into the intriguing world where sleek algorithms meet human quirks. Join our panel of UX maestros who've danced with AI and lived to tell the tale! Discover why user experience is the secret sauce that transforms artificial intelligence from cold code into engaging companions. Whether you're decoding data, squashing bugs, engineering solutions, or managing the madness, this session is your ticket to unlocking AI's true potential—with a wink and a smile. Get ready for stories, insights, and a fresh perspective on making smart software that people actually want to use!
Date and Time
Thursday, 10/17/2024
5:30 PM - 6:15 PM Free Food and Networking 6:15 PM - 7:45 PM Announcements Followed by the Interactive Agile Discussion
 
Location
Continuus Technologies
301 N Broadway Suite 204, Milwaukee, WI 53202
Enter on Buffalo Street just west of Broadway Click here for map.
 
Cost
FREE - Thanks to our sponsors!
Speaker Bio:
Moderator:
 
Ash Dzick is deeply passionate about the growing importance of the intersection of UX and AI. In 2018, she delivered her first talk on the ethical and UX implications of machine learning. Since then, she’s helped develop user research, personas, and strategy for AI projects in healthcare, insurance, and CPG industries. Ash is currently the Senior Manager of UX for Molson Coors Beverage Company and chair of the UX Industrial Advisory Board at Milwaukee School of Engineering. 
 
 
Panelist:
 
Jessica Darby is a hands-on Creative Director, Product Designer Manger & Certified Usability Analyst with over 15 years of experience as an empathetic innovator who excels in thinking outside the box and approaching designs holistically to be both functional and beautiful. She believes user experience encompasses so much beyond visual design and her goal with her work is to create a human centered experience throughout each project that focuses on the first touch point of the company to the last. She does this by working across departments to develop cohesion and brand consistency that elevates the entire business. 
 
Damon Sanchez is a human-centered design executive with over 18 years of experience leading private and public sector clients. With an acute sense of brand execution combined with leading and implementing user experience and customer experience strategies, Damon has a proven track record of delivering successful brands, products, and services. As a mentor and coach, Damon manages development, creative, and research teams through hands-on support and leadership. Damon holds an MS in Human Factors Psychology and is working on a PhD in Cognitive Learning and New Technology. Fun facts about Damon involve archery, science fiction, and fantasy, including collecting action figures. 
 
Erik O'Brien, Chief Product Officer at Why of AI, is a product strategy & experience leader with 14 years of cross-industry experience. Erik thrives on uncovering the "juice" (insights) that reshape perspectives on people, categories, and culture. Always seeking the path less traveled, he brings a unique blend of analytical rigor and creative thinking to drive innovation at the intersection of people and technology.